To Help Consumers Assess and Compare Services, Marketers Try to Make

question 54

Multiple Choice

To help consumers assess and compare services, marketers try to make them tangible or

• A) temporal.
• B) consistent.
• C) adaptable.
• D) measurable.
• E) show the benefits of using the service.

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Definitions:

Prefrontal Cortex

A region of the brain located at the front of the frontal lobe, crucial for decision making, planning, and moderating social behavior.

Amygdala

A region of the brain within the temporal lobe, involved in the processing of emotions such as fear, pleasure, and anger.

Perceptual Processes

The sequence of steps that starts with the senses and ends with the perception, or cognitive recognition, of the world around you.

Negative Emotions

Feelings that are generally considered unpleasant or undesirable, like sadness, anger, fear, or jealousy, which may influence behavior and decision-making.