During the Introduction Stage of the Product Life Cycle,the Place

question 135

Multiple Choice

During the introduction stage of the product life cycle,the place (distribution) element of the marketing mix is highly involved with

• A)increasing inventory levels at warehouses and distribution centers to meet potential demand.
• B)gaining as many retail distribution outlets as possible,even though many will be reluctant to carry the new product.
• C)using an intermodal logistics system to get the products through the marketing channel as quickly as possible.
• D)building storage warehouses and distribution centers to establish an efficient infrastructure for the new product.
• E)obtaining contracts with independent sales agents and brokers instead of using the firm's salesforce.

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Definitions:

Agriculture

The practice of cultivating the land, producing crops, and raising livestock for human consumption and use.

Allocatively Efficient

Allocative efficiency occurs when resources are distributed in a way that maximizes the net benefit to society.

Productively Efficient

Refers to a situation where an economy or firm produces goods at the lowest possible cost per unit, utilizing resources in the best way possible.

Product Differentiation

Product differentiation is the process of distinguishing a product or service from others in the market to make it more attractive to a particular target market.