When a Company Retains a Product but Reduces Marketing Costs

question 210

Multiple Choice

When a company retains a product but reduces marketing costs, it is referred to as

• A)skimming.
• B)harvesting.
• C)milking.
• D)deletion.
• E)divesting.

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Definitions:

Performance Standards

are established expectations regarding the quality and speed of work for tasks or job roles, often used for evaluation purposes.

Sales Call Allocation

A plan to allocate sales calls within territories based on the number of accounts in the territory, the number of sales calls made on customers, time required for each sales call, frequency of customer sales calls, travel time around the territory, nonselling time, and return on time invested.

Traveling Time

The duration spent moving from one location to another, often considered in the context of work-related tasks or commutes.

Mutual Investment

A requirement for building and maintaining relationships that involves effort, time, and resources.