The Classifications of Innovators, Early Adopters, Early Majority, Late Majority

question 97

Multiple Choice

The classifications of innovators, early adopters, early majority, late majority, and laggards are all based upon

• A)how frequently a consumer uses a product.
• B)the number and strength of competitors.
• C)when consumers begin buying a new product.
• D)the time it takes to educate a consumer in the use of a new technology.
• E)how quickly consumers respond to an advertising message or campaign.

---

Definitions:

Inherent Value

The intrinsic worth of something, recognized as valuable in and of itself, independent of its utility for some other purpose.

Pre-Determined Belief

A belief that is established before encountering new information or experiences, often influencing the interpretation of such information.

Q-Sort Technique

A methodology used in psychology for assessing traits, attitudes, or subjective reactions of individuals, using a sorting task of statements.

Rorschach Inkblot Test

A projective psychological test consisting of ten inkblots used to analyze a person's personality structure and emotional functioning.