The Concept of the Diffusion of Innovation Shows How a Product

question 371

Multiple Choice

The concept of the diffusion of innovation shows how a product "diffuses" or spreads through the population over time. The consumer population is divided into five categories of product adopters based on when they adopt (i.e., first buy) a new product. Each product adopter category has a unique profile. Consumers who are deliberate adopters with many informal social contacts are called

• A)innovators.
• B)early adopters.
• C)early majority.
• D)late majority.
• E)laggards.

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Definitions:

Political Efficacy

An individual's belief in their ability to influence political processes or their confidence in the political system to address their concerns.

Trust in Government

Trust in Government reflects the public's confidence and belief in the competency, fairness, and integrity of government operations and actions.

Trust in Government

The level of confidence the public holds in their government's ability to act competently, fairly, and in the public's interest.

Public Service

Activities and duties performed for the benefit of the public or its institutions, typically by the government.