The Strategy of Trading Down Involves

question 115

Multiple Choice

The strategy of trading down involves

• A)adding product features but using lower quality product materials.
• B)reducing product features but using higher quality product materials or ingredients.
• C)reducing the number of features, quality, or price of a product.
• D)seeking a less price-sensitive target market.
• E)changing to a mass merchandiser retailer such as Walmart or Target.

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Definitions:

Increased Slightly

Indicates a minor or modest rise in quantity, degree, or level of a particular measure or condition.

Decreased Slightly

A small reduction or decline in quantity, intensity, or magnitude.

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Guides or handbooks that provide strategies, tips, and resources for individuals seeking employment.

Parachute

A device used for slowing down an object in motion, especially from a high altitude, by creating drag.