The Four Steps in the Sequential Process of Building the Brand

question 312

Multiple Choice

The four steps in the sequential process of building the brand equity pyramid are: (1) developing positive brand awareness; (2) __________; (3) eliciting the proper consumer responses to a brand's identity and meaning; and (4) creating an intense, active, and loyal consumer-brand connection.

• A)easing consumers' decision making
• B)forming a brand personality
• C)rewarding loyal customer behavior
• D)establishing a brand's meaning in the minds of consumers
• E)developing brand licensing criteria

---

Definitions:

Standard Direct Labour Rate

Standard direct labour rate is the predefined cost allocated for the direct labour per hour that is expected to be incurred in the production process.

Actual Direct Labour Hours

Actual direct labor hours refer to the real number of labor hours spent by workers directly involved in the production process.

Standard Cost System

An accounting system that uses standard costs for product costs, facilitating budgeting and performance evaluation.

Direct Labour Hours

The total time workers spend producing a product or service, which directly correlates to the production.