A Product Line Is a Group of Product or Service

question 62

Multiple Choice

A product line is a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, __________, or fall within a given price range.

• A)are made of similar components
• B)are made from the same formulations
• C)require high levels of R&D
• D)have one SKU number
• E)are distributed through the same type of outlets

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