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LG Electronics Inc

question 226

Multiple Choice

LG Electronics Inc. has entered into an agreement with Google to offer selected smartphone models that use a multitouch interface rather than buttons to make calls with Google's Android operating system. When the multitouch interface was first introduced, it was an example of which type of innovation?


Definitions:

External Secondary

Refers to secondary data collected from sources outside of the organization, used for research or analysis.

Published Data

Data that has been made available to the public through various means such as books, websites, and public records.

Internal Secondary Data

Data previously collected and available within an organization for purposes other than the current need or analysis.

Marketing Input

Contributions or factors, such as research, design, and advertising, that go into a marketing strategy to influence its outcome.

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