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LG Electronics Inc. has entered into an agreement with Google to offer selected smartphone models that use a multitouch interface rather than buttons to make calls with Google's Android operating system. When the multitouch interface was first introduced, it was an example of which type of innovation?
External Secondary
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Published Data
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Internal Secondary Data
Data previously collected and available within an organization for purposes other than the current need or analysis.
Marketing Input
Contributions or factors, such as research, design, and advertising, that go into a marketing strategy to influence its outcome.
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