In a Map of the United States That Shows Annual

question 59

Multiple Choice

In a map of the United States that shows annual percentage change in unit volume, by state, for a given product, the annual growth rate in each state is shown with green meaning good and red meaning very poor. If you were a marketing manager faced with a map that showed mostly red in the Northeastern states and green in the Western states, which of the following would be the best action?

• A)Focus on the shortfalls in Idaho and Utah.
• B)Revise the relevant goals for both the East and West Coast.
• C)Conduct additional market research in the Southern United States.
• D)Examine your distribution system in the Northeastern United States.
• E)Change the marketing metric being used to evaluate the states individually.

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Definitions:

Decimal Places

The number of digits to the right of the decimal point in a number, determining its precision.

Additive Inverse

The number that when added to the original number, yields zero.

Multiplicative Inverse

A number which, when multiplied by the original number, results in one. It's often referred to as the reciprocal.

Compounded Monthly

A term used in finance to describe a process where interest is added to the principal balance of an investment or loan each month, and future interest accumulations are based on the new balance.