_____________ Are Items That the Consumer Purchases Frequently, Conveniently, and with a Minimum

question 297

Multiple Choice

_____________ are items that the consumer purchases frequently, conveniently, and with a minimum of shopping effort.

• A)Shopping products
• B)Convenience products
• C)Specialty products
• D)Prestige products
• E)Unsought products

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Definitions:

Continuous Flow

A process operation where inputs (materials, energy, or information) are constantly fed into the system, and products or services are produced without interruption.

Flow

A mental state of operation in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity.

Shaping

Shaping is a method of positive reinforcement in behavioral training where successive approximations toward a desired behavior are rewarded to teach a new behavior.

Reinforcement

A process in behavioral psychology used to increase the likelihood of a specific behavior by adding or removing stimuli following the behavior.