The Emphasis of a Marketing Strategy for a Continuous Innovation

question 239

Multiple Choice

The emphasis of a marketing strategy for a continuous innovation concentrates on

• A)obtaining narrow distribution.
• B)setting a low price.
• C)generating awareness.
• D)using reminder advertising to reeducate consumers.
• E)using personal selling.

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Definitions:

Financing

The process of providing funds for business activities, making purchases, or investing.

Nominal Rate

The stated or named interest rate on a loan or investment, not accounting for compounding or inflation.

Quarterly Deposits

funds that are added to an account or investment four times a year.

Annual Nominal Rate

The rate of interest charged on a loan or realized on an investment without adjusting for compounding or inflation over a year.