A Few Years Ago, Frito-Lay Developed Frito-Lay Lemonade as a Thirst-Quencher

question 288

Multiple Choice

A few years ago, Frito-Lay developed Frito-Lay Lemonade as a thirst-quencher for those consumers who also like Frito-Lay's salty snacks such as Fritos Corn Chips. But when people think of the brand name Frito-Lay, thirst-quenching is not a benefit that comes to mind and Frito-Lay Lemonade failed. This innovation strategy is known as a

• A)brand extension.
• B)radical invention.
• C)product line extension.
• D)disruptive innovation.
• E)product deletion.

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Definitions:

Inventory

The raw materials, work-in-process products, and finished goods that are considered to be the portion of a business's assets that are ready or will be ready for sale.

Cost of Goods Sold

The costs directly associated with the manufacturing of goods a company sells, encompassing both the price of materials and the wages for labor.

Inventory

The total amount of goods or materials held in stock by a business, intended for sale or production.

Average Collection Period

The average amount of time it takes for a business to receive payments owed by its customers for credit sales.