New-Product or Service Failures May Be Reduced or Avoided If

question 68

Multiple Choice

New-product or service failures may be reduced or avoided if the company developing them has

• A) support from marketer-dominated sources of information.
• B) a clear patent approved by the governments within the countries it wants to market.
• C) a statement of competitive intent.
• D) stakeholder approval in the development process.
• E) a precise protocol.

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A systematic and logical approach to discovering how things in the universe work, involving observation, hypothesis formation, experimentation, and conclusion.

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