Groupthink Occurs in a Meeting When

question 207

Multiple Choice

Groupthink occurs in a meeting when

• A)everyone has an opinion but no one is willing to take charge.
• B)everyone has the same idea after using the brainstorming idea-generation technique.
• C)there is too much competition among marketing managers, so no one is willing to share his/her ideas.
• D)someone suspects that there is a problem with the new product concept but is afraid to speak up because everyone else is so enthusiastic about it.
• E)top management wants the new product to go forward regardless of what anyone else thinks.

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Definitions:

Marketers

Individuals or companies that promote, sell, and distribute products or services to consumers, focusing on fulfilling the consumers' needs and wants.

Consumption Constellations

A concept that describes the grouping of products and brands that a consumer uses to create and communicate their identity.

Symbolic Meanings

Refers to the deeper meaning or representation that an object, action, or idea holds beyond its literal appearance or function.

Brand Equity

The value derived from consumer perception, recognition, and loyalty towards a brand, influencing its competitive advantage and market value.