In Which Stage of the New-Product Development Process Would a Firm

question 99

Multiple Choice

In which stage of the new-product development process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats?

• A)idea generation
• B)screening and evaluation
• C)new-product strategy development
• D)business analysis
• E)development

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