The Stage of the New-Product Process That Develops a Pool

question 221

Multiple Choice

The stage of the new-product process that develops a pool of concepts to serve as candidates for new products is referred to as

• A)idea generation.
• B)product development.
• C)open innovation assessment.
• D)screening and evaluation.
• E)new-product strategy development.

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Definitions:

Demand

The total quantity of a good or service that consumers are willing and able to purchase at a given price level in a given market.

Health Care

The preservation or enhancement of well-being through the avoidance, identification, management, recuperation, or healing of diseases, ailments, injuries, and other physical and mental conditions in individuals.

Price Elasticity

A measure of the sensitivity of the quantity demanded or supplied of a good to a change in its price.

Health Care

The maintenance or improvement of health via the prevention, diagnosis, treatment, recovery, or cure of disease, illness, injury, and other physical and mental impairments in people.