Generating Insights Leading to Marketing Actions Based on Massive Numbers

question 214

Multiple Choice

Generating insights leading to marketing actions based on massive numbers of people's ideas is called

• A)brainstorming.
• B)groupthink.
• C)outsourcing.
• D)crowdsourcing.
• E)NIH method.

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Definitions:

Self-Actualization Needs

The highest level on Maslow's hierarchy of needs, referring to the realization of a person's potential, self-fulfillment, seeking personal growth and peak experiences.

Decision Making

The process of selecting a course of action from multiple alternatives to achieve a specific goal or solve a problem.

Creative and Challenging Work

Tasks or projects that require original thinking and problem-solving, often perceived as engaging and stimulating by those who perform them.

Self-Actualization

is the realization or fulfillment of one's talents and potentialities, considered as a drive or need present in everyone.