An Assessment of the "Business Fit" of the Proposed New

question 245

Multiple Choice

An assessment of the "business fit" of the proposed new product, from whether it can be economically produced to the marketing strategy needed to have it succeed, takes place during which stage of the new-product development process?

• A)business analysis
• B)screening and evaluation
• C)new-product strategy development
• D)development
• E)These activities are addressed at every stage with the exception of new-product strategy development.