A Recent Study by the Aberdeen Group Analyzed Which Segmentation

question 186

Multiple Choice

A recent study by the Aberdeen Group analyzed which segmentation bases were used by the 20 percent most profitable organizations of the 220 surveyed. Which segmentation base did these organizations use the most?

• A)behavioral
• B)psychographic
• C)geographic
• D)demographic
• E)product

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Definitions:

Builder's Lien Act

Legislation that gives builders and contractors a right to secure payment for labor and materials through a lien on the property they have worked on.

Attachment

Under the Personal Property Security Act, the situation in which value has been given pursuant to the contract, giving the creditor a claim against the assets used as security if there is a default by the debtor.

Purchase Money Security Interest

A legal claim or lien on collateral provided by a borrower to secure a loan used to purchase the collateral.

Personal Property Security Act

Legislation governing the use of personal property as security for a loan or obligation, detailing rights concerning collateral.