Which of the Following Is a Criterion Used for Selecting

question 147

Multiple Choice

Which of the following is a criterion used for selecting a target segment?

• A)potential for increased profit
• B)similarity of needs of potential buyers within a segment
• C)cost of reaching the segment
• D)difference of needs of buyers among segments
• E)potential of a marketing action to reach a segment

---

Definitions:

Field-Science

The branch of science dedicated to the study of natural processes and phenomena directly in their natural settings.

Immanuel Kant

A German philosopher, known for his contributions to metaphysics, epistemology, ethics, and aesthetics, emphasizing the importance of reason in understanding and moral decision-making.

Lawgivers

Historical or legendary figures known for establishing laws or legal systems that form the foundation of societal conduct and governance.

Obligations

Duties or responsibilities that an individual is bound to fulfil based on legal, moral, or social grounds.