During Its Market Segmentation Process for the Nike LeBron X

question 195

Multiple Choice

During its market segmentation process for the Nike LeBron X basketball shoe, which sells for more than $200 a pair, Nike decided to concentrate on affluent teens rather than members of high school basketball teams. This is an example of

• A)selecting target market segments to reach.
• B)forming products to be sold into groups.
• C)developing a market-product grid and estimating size of markets.
• D)taking marketing actions to reach target markets.
• E)forming prospective buyers into segments.

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Definitions:

Restoring

the process of bringing something back to its original state by repairing or cleaning it.

Nonrenewable Resources

Resources that cannot be replenished at the same rate they are consumed, such as oil, coal, and natural gas.

Recycling

The process of converting waste materials into new products to prevent waste of potentially useful materials.

Efficient Use

The optimal allocation and utilization of resources to achieve a particular goal or outcome with minimal waste or expense.