Market Segmentation First Stresses the Importance of Grouping People or Organizations

question 137

Multiple Choice

Market segmentation first stresses the importance of grouping people or organizations, according to the similarity of their needs and the benefits they are looking for in making a purchase, as represented by which stage of the market segmentation process?

• A)Link needs to actions.
• B)Identify market needs.
• C)Establish a marketing protocol.
• D)Execute marketing program actions.
• E)Segment and select the target markets.

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Definitions:

Civil Rights Amendments

Refers to the 13th, 14th, and 15th amendments to the U.S. Constitution, which abolished slavery, granted citizenship rights, and prohibited voting discrimination based on race, respectively.

African Americans

An ethnic group in the United States with ancestry traced back to the African continent, especially those whose ancestors were brought to America through the transatlantic slave trade.

Age of Majority

The legally recognized age at which an individual is considered an adult and is responsible for his or her actions, with the ability to enter into legal contracts and enjoy full legal rights and obligations.

Juvenile Court

A court of law responsible for the trial or legal supervision of children under a certain age, typically those who are accused of violating a law.