All of the Following Are Market Segmentation Strategies Except

question 52

Multiple Choice

All of the following are market segmentation strategies except

• A)build-to-order.
• B)multiple products, multiple market segments.
• C)one product, multiple market segments.
• D)multiple products, one segment.
• E)mass customization.

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Definitions:

Resource Heterogeneity

Resource heterogeneity is the concept in strategic management that resources and capabilities differ across firms, which can lead to competitive advantages.

Supplier Power

The influence that suppliers have over the price and quality of goods and services, often determined by the number of suppliers in the market.

Switching Costs

The costs associated with changing from one product, service, or supplier to another, including financial, effort, and time expenses.

Buyer Power

The influence that purchasers have over the price and terms of purchase, which can affect market dynamics and pricing strategies.