Which of the Following Is an Example of a Multiple

question 153

Multiple Choice

Which of the following is an example of a multiple products, multiple market segments strategy?

• A) College Football magazine selects different covers for essentially the same magazine in order to appeal to different geographic markets in the United States.
• B) A new movie used several different movie trailers. One set of previews showed the action scenes in order to attract one audience and the other set showed romantic scenes to attract another audience.
• C) Arm and Hammer Baking Soda can be used for baking and to remove odors from refrigerators and litter boxes.
• D) Betty Crocker carries one line of cake mixes for people with conventional ovens and another line of cake mixes for people with microwave ovens.
• E) Johnson's Baby Oil is advertised as a skin softener for babies and as a makeup remover for women.

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Definitions:

Subject Matter

The substance or core topic addressed in a document, conversation, or area of study.

Offeree's Counteroffer

A response to an original offer in which the offeree proposes a different agreement, effectively rejecting the initial offer.

Offeror's Revocation

The withdrawal of an offer by the offeror that can occur any time before it is accepted by the offeree, terminating the offer.

Contractual Intent

The clear intention of the parties to a contract to create a legally binding agreement.