One Advantage of a Market-Product Grid Is That It Can

question 127

Multiple Choice

One advantage of a market-product grid is that it can be used to

• A) make cost-cutting decisions under conditions of uncertainty.
• B) screen many new-product ideas in order to select the one with the best long-run market potential.
• C) determine which target market segments to select and which product groupings to offer.
• D) select representative samples of consumers for marketing research studies.
• E) relate the product life cycle to consumer demand.

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Definitions:

Cash Flow Growth

The increase in the amount of money moving in and out of a business over a specific period, indicating financial health.

Retirement Savings

Money that has been set aside or invested with the purpose of using it for income upon retiring.