Five General Criteria Are Often Used to Select Target Segments

question 174

Multiple Choice

Five general criteria are often used to select target segments. They include: (1) the size of the market, (2) expected growth of the market, (3) competitive position of the firm with respect to the market, (4) cost of reaching the segment, and (5) __________.

• A)compatibility with the organization's objectives and resources
• B)potential of a marketing action to reach a segment
• C)similarity of needs of potential buyers within a segment
• D)difference of needs of buyers among segments
• E)potential for increased profit

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Definitions:

Impact Lag

The time it takes for the effects of economic policies or decisions to be observed in the economy.

Economic Stimulus

Government policy or monetary intervention aimed at promoting economic growth or preventing or reversing a recession by boosting spending and investment.

Public Works Projects

Government-funded projects to build public facilities like roads, schools, and water treatment plants.

National Debt

The total amount of money owed by a country's government to creditors, including domestic and foreign entities.