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Describe the Market Segmentation Process

question 47

Essay

Describe the market segmentation process.


Definitions:

Expectancy Theory

A theory of motivation proposing that people's actions are driven by the anticipated results of those actions.

Workers' Expectancies

The beliefs or anticipations employees hold regarding outcomes related to their job efforts or performance.

Goals

Targets or outcomes that an individual, group, or organization strives to achieve or accomplish.

Motivators

Factors that directly increase employees' satisfaction and motivation to perform, including recognition, challenging work, and opportunities for growth.

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