Several Marketing Data Services Provide Information on Household Demographics and Lifestyle

question 102

Multiple Choice

Several marketing data services provide information on household demographics and lifestyle, purchases, TV viewing behavior, etc. The principle advantage of these services is that

• A)one service can collect, analyze, interrelate, and present this information.
• B)all data collection and analysis is computerized, so the results obtained are almost instantaneous.
• C)members of the firm can be included in the analysis of data, making the results more reliable.
• D)the service gets paid on a percentage basis; the better the information, the higher the fee.
• E)firms using these services get discounts if they share their customer data with competitors.

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Definitions:

Enzymes

Proteins that catalyze and speed up chemical reactions in the body without being consumed or altered in the process.

Dissecting Microscope

A low magnification microscope designed for viewing and manipulating large, detailed specimens, such as biological tissues during dissection.

Compound Light Microscope

An optical instrument used to magnify images of small objects, consisting of an eyepiece and an objective lens.

Crenate

Describes a type of cell or cell edge that is scalloped or notched, often as a result of a cell losing water in a hypertonic environment.