JD Power and Associates and Other Market Research Firms Recruit

question 47

Multiple Choice

J.D. Power and Associates and other market research firms recruit groups of consumers for __________, each of whom are paid to record all of their purchases on a regular basis. Businesses pay firms such as J.D. Power for their reports that answer the question, "How many times did our customers buy our products this year compared to last year?"

• A)focus groups
• B)experiments
• C)syndicated panels
• D)syndicated data mining
• E)mall intercept interviews

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Definitions:

Promotional Efforts

Marketing activities aimed at increasing awareness, interest, and sales of a product or service through various strategies and channels.

Objective and Task Budgeting

A method of budget setting where a company first defines its objectives and then estimates the cost of all tasks needed to achieve these objectives.

Promotion Objectives

Refers to the goals a company aims to achieve through its promotional activities, such as increasing brand awareness or sales.

Promotion Cost

Expenses incurred to market and advertise a product, service, or brand to increase sales or awareness.