Which of the Following Statements Concerning Ethnographic Research Is Most

question 132

Multiple Choice

Which of the following statements concerning ethnographic research is most accurate?

• A) Ethnographic research was specifically designed to use in global markets to help marketers understand cultural diversity and ethnocentrism.
• B) Ethnographic research employs the use of genealogical data to track purchase behaviors through family lines.
• C) Ethnographic research relies on physiological responses such as heart rate, breathing rate, and stress levels to obtain objective data.
• D) Ethnographic research uses trained researchers to discover subtle behavioral and emotional reactions as consumers encounter products in their "natural use environment."
• E) Ethnographic researchers use videotapes to eliminate miscues of subtle emotional reactions that can skew market research results.

---

Definitions:

Present Value

The current value of an amount to be received in the future; a future amount discounted for compound interest.

Coupon Rate

The annual interest rate paid on a bond, expressed as a percentage of the face value.

Voting Power

The total number of votes that can be cast in a corporation's decisions, typically based on the number of shares a shareholder owns.

Common Shareholders

Individuals or entities that own common stock in a company, giving them rights to vote at shareholders' meetings and to receive dividends.