Based on __________, the Campbell Soup Co

question 265

Multiple Choice

Based on __________, the Campbell Soup Co. changed the labels of most of its soup cans.

• A)external secondary data, an article in the Journal of Consumer Behavior on ethnographic research
• B)social media Facebook comments and Twitter tweets analysis
• C)internal secondary data, sales reports on soup sales by flavor and package type (can or microwave bowl)
• D)neuromarketing studies
• E)online/e-mail questionnaires

---

Definitions:

Agents

Individuals or entities authorized to act on behalf of another (the principal) in dealings with third parties.

Respondeat Superior

A legal doctrine holding employers or principals liable for the wrongful acts of their employees or agents, committed within the scope of their employment or authority.

Tort Liability

Legal responsibility arising from a civil wrong that causes harm or loss to another party, not based on contractual obligations.

Unauthorized Acts

Actions taken by an individual or entity that have not been approved or sanctioned by the necessary authority or party.