Making Action Recommendations, Implementing Action Recommendations, and Evaluating Results Take

question 171

Multiple Choice

Making action recommendations, implementing action recommendations, and evaluating results take place during which step of the five-step marketing research approach?

• A)Define the problem.
• B)Take marketing actions.
• C)Collect relevant information.
• D)Develop findings.
• E)Develop the research plan.

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Definitions:

Cultural Standards

The shared beliefs, values, norms, and practices that define the acceptable behaviors and attitudes in a specific culture or society.

Socialization

The lifelong process of inheriting and disseminating norms, customs, values, and ideologies, providing an individual with the skills necessary for participating within their own society.

The Millennials

A generational cohort following Generation X, typically defined as those born from the early 1980s to the mid-1990s to early 2000s, noted for their familiarity with media, digital technologies, and a progressive stance on social issues.

Generation X

This term refers to the generation of people born approximately between the early-to-mid 1960s and the early 1980s, recognized for their distinct cultural and economic experiences.