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What Is Data Mining, and Why Is It Used in Marketing

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What is data mining, and why is it used in marketing research?


Definitions:

Non-Dieters

Individuals who do not follow a restrictive food regimen for the purpose of losing weight.

Dieters

People who regulate or restrict their food intake in order to lose weight or for health reasons.

Intoxicated

A state of being under the influence of alcohol or drugs, which affects mental and physical faculties.

Self-Awareness Blossoms

A phase or moment when an individual becomes fully conscious of their existence, traits, and behaviors.

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