Global Companies Have Five Strategies for Matching Products and Their

question 3

Multiple Choice

Global companies have five strategies for matching products and their promotion efforts to global markets. A same product-adapt promotion emphasis refers to which type of strategy?

• A)product extension strategy
• B)product adaptation strategy
• C)dual adaptation strategy
• D)product invention strategy
• E)communication adaptation strategy

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Definitions:

Globalization

The process by which businesses or other organizations develop international influence or start operating on an international scale.

S.T.E.P. Approach

A strategic planning model that stands for Social, Technological, Economic, and Political - considering these factors when analyzing external environments for strategic planning.

Open-Book Management

A management strategy where employees are provided with company financial information to involve them in decision-making processes.

Share

An individual portion of a company's capital, represented by a stock, that entitles its holder to a proportion of the corporation's earnings and assets.