In What Way Is Dell's Expansion into the Global Arena

question 93

Multiple Choice

In what way is Dell's expansion into the global arena a departure from its prior marketing practices?

• A)All Dell products were manufactured in the countries within which they were sold.
• B)Dell sold its products to emerging markets using the telephone and Internet sales strategy that was so successful in the United States.
• C)Dell opened shop-within-a-shop counters in selected retailers in India so shoppers could experience the products.
• D)Dell sold only laptops in China, whereas it sold both desktops and laptops in India due to trade restrictions in China.
• E)Dell designed and distributed the same products globally to take advantage of economies of scale.

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Definitions:

Meta-Communication

Meta-communication is communication about communication, detailing how verbal and non-verbal messages should be interpreted.

Open Communication

A communication philosophy where information is freely and transparently exchanged among members of an organization or team, encouraging trust and collaboration.

Closed Communication

A communication style characterized by limited information sharing, often leading to reduced collaboration and understanding within groups or organizations.

Active Listening

The practice of paying full attention to the speaker, understanding their message, providing feedback, and retaining the information.