By Skillfully Using ________, Global Marketers Can Tie Positive Meanings

question 198

Multiple Choice

By skillfully using ________, global marketers can tie positive meanings to their products, services, and brands to enhance their attractiveness to consumers.

• A) cultural symbols
• B) visual icons
• C) trademarks
• D) brand names
• E) ethnic emblems

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Definitions:

Statistically Significant

A mathematical indication that a result is not likely to have occurred by chance, suggesting a true difference or effect exists.

Rosenthal Effect

The general finding that the results of any experiment often conform to the expectations of the experimenter.

Masked Design

A research design where the participants do not know which treatment group they are in to prevent bias; also known as blind design.

Placebo Effect

The phenomenon where an individual experiences a perceived improvement in condition or symptoms after receiving a treatment that has no therapeutic effect.