Lara Assumed the ________ Role in the Buying Center When

question 93

Multiple Choice

Lara assumed the ________ role in the buying center when she shook the salesperson's hand and said, "Ms. Hron, we would like to accept your bid. I'll expect 48 boxes of ring shank nails to be delivered by November 8, and we will pay the agreed-upon price of $21.74 per box."

• A) gatekeeper
• B) broker
• C) buyer
• D) influencer
• E) user

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Definitions:

Executive Members

Individuals who are part of a group's leadership, responsible for making decisions and governing the organization.

Constitution

The system of fundamental principles according to which a nation, state, corporation, or the like, is governed.

Communication Structure

The organized pattern or framework that dictates how information is exchanged and processed within a group or system.

Voting Rules

The set of regulations that govern the process of voting in elections or decision-making entities.