Cassidy Is Part of the Buying Center for a Large

question 166

Multiple Choice

Cassidy is part of the buying center for a large manufacturer. Her field of expertise is logistics and she is responsible for choosing transportation providers for the company. A sales representative for Yellow Roadway, a successful trucking firm, regularly buys Cassidy's secretary lunch. The representative does this because she views the secretary as __________ and wants to be sure that information about her company reaches Cassidy.

• A)a gatekeeper
• B)a decider
• C)an influencer
• D)an obstructionist
• E)a power broker

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Definitions:

Progressive Matrices

A type of IQ test that measures abstract reasoning, independent of verbal ability, using patterns with missing pieces that test takers must identify.

Clinical Scales

Tools or instruments used by clinicians to assess, measure, and quantify symptoms, abilities, or conditions.

MMPI-2

A widely used standardized psychometric test of adult personality and psychopathology used to assist with the diagnosis of mental disorders.

Social Introversion

a personality trait characterized by a preference for calm, minimally stimulating environments and less social engagement.