In Marketing, Advertisements or Salespeople Can Activate a Consumer's Purchase

question 345

Multiple Choice

In marketing, advertisements or salespeople can activate a consumer's purchase decision process by

• A)creating a sense of fear or guilt.
• B)manipulating a customer's want into a need.
• C)promising product attributes that exceed the actual product potential.
• D)showing the shortcomings of competing (or currently owned) products.
• E)shifting the consumer's focus from internal search to external search.

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Definitions:

Compounded Quarterly

Interest calculation method where the interest is added to the principal four times a year, leading to more interest earned or paid than if it were compounded less frequently.

Interest

A financial expense for accessing borrowed capital, customarily indicated by an annual rate in percentage.

Investment

The act of allocating funds into ventures with the intention of gaining financial returns or tangible outcomes.

Compounded Quarterly

Interest on an investment or loan that is calculated four times a year, adding each interest payment to the principal for future interest calculations.