When Past Experience Is Insufficient, the Risk of Making a Wrong

question 32

Multiple Choice

When past experience is insufficient, the risk of making a wrong decision is high, and the cost of gathering information is low, a consumer is more likely to use an __________ for information.

• A)internal search
• B)informal search
• C)expert directed search
• D)external search
• E)experiential search

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Definitions:

Equity Theory

A theory of motivation that suggests individuals assess their own input-to-outcome ratios in comparison to others as a measure of fairness in relationships or work situations.

Content Theory

A theory that focuses on identifying and understanding the specific needs that motivate individuals to act in various ways.

J. Stacy Adams

Is known for developing the Equity Theory of motivation, which explains how individuals assess their job satisfaction and motivation through perceived fairness in the workplace.

Positive Inequity

A situation where an individual perceives they are receiving more than they believe they should in comparison to others, leading to a sense of unfair advantage.