The Alternative Evaluation Stage Clarifies the Problem for the Consumer

question 131

Multiple Choice

The alternative evaluation stage clarifies the problem for the consumer by suggesting criteria to use for the purchase, yielding brand names that might meet the criteria, and

• A)developing consumer value perceptions.
• B)evaluating particular products.
• C)selecting the type of retail outlet.
• D)establishing a purchase timeline.
• E)creating a hierarchy of needs.

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Definitions:

Salvage Value

The anticipated amount an asset is expected to sell for once it reaches the end of its life span.

Pretax Return

The income or profit earned by a business before the deduction of tax.

Net Present Value

A financial metric that calculates the difference between the present value of cash inflows and outflows over a period of time, used to assess the profitability of an investment.

Annual Cash Savings

The amount of money saved over the course of a year as a result of cost-cutting measures, efficiency improvements, or other savings opportunities.