The Purchase of Bottled Water Is a Low-Involvement Purchase

question 82

Multiple Choice

The purchase of bottled water is a low-involvement purchase. How can a market leader such as Perrier keep people buying its brand instead of one of the numerous other brands displayed on retailers' shelves?

• A)Avoid Perrier brand stock-outs on retailers' shelves.
• B)Make the purchase decision a high-involvement one.
• C)Offer coupons for Perrier bottled water.
• D)Convince retailers to offer only Perrier water.
• E)Denigrate its competition.

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Definitions:

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