Five Situational Influences Have an Impact on a Consumer's Purchase

question 90

Multiple Choice

Five situational influences have an impact on a consumer's purchase decision process. They are purchase task, __________, physical surroundings, temporal effects, and antecedent states.

• A)competitive offerings
• B)motivation
• C)core values
• D)brand loyalty
• E)social surroundings

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Definitions:

Sensory Memory

The shortest-term element of memory that allows individuals to retain impressions of sensory information after the original stimuli have ended.

Display

The visual presentation of information, data, or images, usually on a screen or through a physical setup, intended to convey messages or facilitate interaction.

Specific Tone

A particular sound or quality of voice that conveys a distinct emotion, attitude, or intention.

Active System

A system that engages in actions or activities that produce changes or results, typically referring to mechanisms or processes that require energy input to operate.