When Kia Motors Offered a 10-Year, 100,000-Mile Warranty for Its

question 51

Multiple Choice

When Kia Motors offered a 10-year, 100,000-mile warranty for its Kia Soul automobile, its strategy was to reduce consumers' __________ and encourage purchases.

• A)behavioral learning
• B)cognitive learning
• C)brand loyalty
• D)perceived risk
• E)postpurchase dissonance

---

Definitions:

Special Treatment

Preferred or unique handling of certain situations or transactions under laws or regulations, often seen in tax codes.

Travel Costs

Expenses incurred for the purpose of traveling, including transportation, accommodation, and meals.

Medical Costs

Expenses incurred for the diagnosis, cure, mitigation, treatment, or prevention of disease, and for treatments affecting any structure or function of the body.

Calculated

Determined or computed by using mathematical methods or processes to reach a numerical result.