Marketers Use Three Approaches to Try to Change Consumer Attitudes

question 224

Multiple Choice

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes, (2) __________, and (3) adding new attributes to the product.

• A)reinforcing the consumers' sense of self-confidence in making wise purchase decisions
• B)actively educating consumers about the product's competitive advantages
• C)changing the perceived importance of attributes
• D)refocusing a consumer's attention from one attribute to another
• E)denigrating the attributes of competitors' products

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Definitions:

Rewards

Incentives or benefits given to individuals or groups to recognize and encourage their achievements or performance.

Satisfaction

A state of contentment or happiness achieved when needs, desires, or expectations are fulfilled.

Mood Contagion

Refers to the phenomenon where one person's emotional state, whether positive or negative, is transferred to others around them, influencing their feelings and behaviors.

Emotional Intelligence

The ability to recognize, understand, manage, and use one’s own and others’ emotions effectively for better decision making and interpersonal relationships.