Marketers Use Three Approaches to Try to Change Consumer Attitudes

question 287

Multiple Choice

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes, (2) changing the perceived importance of attributes, and (3) __________.

• A)reinforcing the consumers' sense of self-confidence in making wise purchase decisions
• B)adding new attributes to the product
• C)refocusing a consumer's attention from one attribute to another
• D)actively educating consumers about the product's competitive advantages
• E)denigrating the attributes of competitors' products

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Definitions:

Employee Lists

Records maintained by a business that contain information about its employees, such as contact details and employment history.

QBO Online

Refers to QuickBooks Online, a cloud-based accounting software solution designed for small and medium-sized businesses.

Retirement Accounts

Financial accounts that offer tax benefits and are specifically designed for saving for retirement.

PTO Days

Paid Time Off days refer to days employees are allowed to be absent from work while still receiving pay, encompassing sickness, vacation, and personal time.