Marketers Use Three Approaches to Try to Change Consumer Attitudes

question 287

Multiple Choice

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes, (2) changing the perceived importance of attributes, and (3) __________.

• A)reinforcing the consumers' sense of self-confidence in making wise purchase decisions
• B)adding new attributes to the product
• C)refocusing a consumer's attention from one attribute to another
• D)actively educating consumers about the product's competitive advantages
• E)denigrating the attributes of competitors' products

---

Definitions:

Health Care System

The organization of people, institutions, and resources to deliver health care services to meet the health needs of target populations.

Infant Mortality Rate

The statistical measure of the number of deaths of infants under one year of age per 1,000 live births in a given year.

Canada

A country in North America known for its vast landscapes, multicultural society, and as a member of the Commonwealth with a parliamentary democracy.

Illness

A condition that negatively affects a person's physical or mental health, often characterized by specific signs and symptoms.