In the VALS Framework, Consumers Who Are Looking for Products

question 114

Multiple Choice

In the VALS framework, consumers who are looking for products and services that demonstrate success to their peers or to a peer group they aspire to are called

• A)an ideals-motivated group.
• B)a rewards- and-success-motivated group.
• C)a self-expression-motivated group.
• D)an achievement-motivated group.
• E)a high- and-low-resource group.

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Definitions:

Position Power

The power or authority attributed to someone based on their office, rank, or role within an organization.

Formal Leadership

Leadership established through an organizational hierarchy or officially sanctioned role.

Coercive Power

A form of power based on the ability to deliver punishments or impose penalties.

Legitimate Power

The authority that a person or position holds within an organization, which is accepted and recognized by others as right and proper.