In the VALS Framework, Consumers Motivated by Achievement Look for Products

question 305

Multiple Choice

In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to. One segment of the two achievement-motivated groups, known as __________, have a busy, goal-directed lifestyle and a deep commitment to career and family. Image is important to them.

• A)Experiencers
• B)Believers
• C)Makers
• D)Achievers
• E)Thinkers

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Definitions:

Connotative Words

Words that carry beyond their literal meaning, evoking emotions, associations, or ideas in the reader's mind.

Transition

The process or period of changing from one state or condition to another in various contexts, such as career, life stages, or technology.

Topic Sentence

A sentence that expresses the main idea of the paragraph in which it occurs, serving as a summary for its content.

Jargon

Specialized language used by a particular group or profession that may be difficult for others to understand.