VALS Creates Profiles of People Based on Their Primary Motivation

question 168

Multiple Choice

VALS creates profiles of people based on their primary motivation and resources. In the VALS framework, the segment that focuses on meeting basic needs-such as food, clothing and shelter, safety and security-rather than fulfilling desires, refers to

• A)Ideals.
• B)Achievement.
• C)Self-Expression.
• D)Survivors.
• E)Innovators.

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Definitions:

Emotional Engagement

The emotional connection a consumer has with a brand, characterized by feelings of loyalty and attachment, often the result of meaningful interactions.

Cultural Competence

The ability to understand, appreciate, and interact effectively with people of different cultures.

Node

A point in a network or system where connections are made, often used to refer to a basic unit within a data structure or a point of intersection in transport or communications networks.

Social Graph

A diagram that represents interconnections among individuals, groups, or organizations on social media platforms.